ServeBetter

Privacy policy

Last updated 11 November 2026

This page explains what ServeBetter collects through servebetter.app, why, and what you can ask us to do with it. A shop’s own ordering app, built on ServeBetter, comes with that shop’s privacy policy.

Who to contact

ServeBetter runs this website and decides how the details collected here are used.

For anything on this page, write to privacy@servebetter.app

What we collect

The contact form
Your name, your business name, your email address and your message, including an enquiry an AI assistant sends for you through the same form. The email field at the top of the home page only fills in this form, and nothing is sent until you press Send message.
Emails to us
Your email address and whatever you write when you email one of our addresses.
Visit statistics
Cloudflare Web Analytics counts visits without cookies: which pages are viewed, the site that linked to them, the browser, device type and country, and how fast pages load. It doesn’t build a profile of you.
Technical data
To deliver the site and protect it from abuse, Cloudflare handles your IP address and the details of each request. We use your IP address only to limit how many messages one address can send in a minute, and we don’t keep it.

Why we use it

To answer your enquiry and talk with you about whether ServeBetter fits your shop. We do this because you asked us to.

To keep the site running and safe, and to see how many people visit and which pages they read. This is our legitimate interest in running the website, and it needs no cookies or profiles.

We don’t sell your details, use them for advertising or add you to a mailing list.

Cookies

This site sets no cookies and stores nothing in your browser. The visit statistics work without cookies, which is why there’s no cookie banner.

Who else handles it

Cloudflare hosts the site, delivers the contact form to us by email and runs the visit statistics. Our email provider stores the messages in our inbox. We share your details with no one else unless the law requires it.

Where it’s processed

Cloudflare and our email provider run data centres around the world, so your details may be processed outside the European Economic Area. Where that happens, the transfer relies on a safeguard the GDPR allows, such as the European Commission’s standard contractual clauses or an adequacy decision.

How long we keep it

We keep enquiries and emails for 12 months after our last exchange. If your shop becomes a customer, we keep them for as long as we work together. Visit statistics are kept only as totals that don’t identify anyone.

Your rights

You can ask for a copy of your details, have them corrected or deleted, limit or object to how we use them, or receive them in a format you can take elsewhere. We answer within one month.

To make a request, write to privacy@servebetter.app

If you think we’ve handled your details wrongly, you can also complain to the data protection authority where you live or work.

Changes

When this policy changes, we update this page and the date at the top.